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Rachel Gomez appears by a rack of her clothes inside her Viva Los Angeles Bonita warehouse in San Fernando on Nov. 15. Picture credit: Shae Hammond
San Fernando Valley resident Rachel Gomez understood there is too little Latina representation when you look at the fashion industry. She realized that not just have there been were no brands that targeted Latina females, but the majority importantly, there have been no brands that empowered them.
This is the reason Gomez made a decision to produce her very own brand name when you look at the hopes of shutting this tradition gap. She arrived up with all the notion of a streetwear clothes brand name called Viva Los Angeles Bonita, a line where Latinas feel at ease in their skin that is own and.
“The concept of Viva Los Angeles Bonita is a brand name that encourages you to definitely be pleased with your self, does not make a difference where you originate from or exactly what your tale is or exactly exactly what you’ve been through, ” Gomez stated.
The idea of the line started in 2012, but Viva Los Angeles Bonita’s way to success had been rocky.
Gomez worked over 50 hours an at a tillys in burbank week. She couldn’t quit her retail work at that time since it economically supported her household, and she was truly the only member that has a well-paying work.