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Through the personal tv Summit thirty days that is final FacebookвЂ™s Andy Mitchell told the audience that heвЂ™s вЂњpretty confidentвЂќ the massive networking that is social help drive reviews. Since Twitter has greater than 800 million active users, many systems have actually actually used an approach of developing show-specific pages to create and nurture the communities around their programs. This can be and also the real situation for VH1вЂ™s вЂTough like, вЂ™ an actual possibility show about matchmaking and advice that is dating hosted by matchmaker and celeb-host Steven Ward.
Nigel Cox-Hagan, VH1вЂ™s Executive Vice President, Creative Group and customer marketing, supplied us an in-depth conference as to the way they obtained over 45,000 brand brand brand new Facebook fans as the end of September by beginning the вЂњDitch or DateвЂќ Twitter software to show fans that possibly the worst times might have an ending that is delighted. Through the application form, developed employing their agency Attention, they crowd sourced over 10,000 ditch or date votes across 1,0000 tales from fans about their dates which can be terrible.
Lost Remote: that that was your path of television that is social вЂTough LoveвЂ™?
Nigel Cox-Hagan: Facebook, particularly over the last couple of years has exploded to be an extremely platform that is prominent our branding and every thing during the period of the last a period that is long. WeвЂ™ve gone from the single approach, a single VH1 Facebook experience to a multi-faceted, multi-prong Facebook strategy.