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In have a glance at precisely how VH1’s ‘Tough Love’ facebook that is leveraged

Through the personal tv Summit thirty days that is final Facebook’s Andy Mitchell told the audience that he’s “pretty confident” the massive networking that is social help drive reviews. Since Twitter has greater than 800 million active users, many systems have actually actually used an approach of developing show-specific pages to create and nurture the communities around their programs. This can be and also the real situation for VH1’s ‘Tough like, ’ an actual possibility show about matchmaking and advice that is dating hosted by matchmaker and celeb-host Steven Ward.

Nigel Cox-Hagan, VH1’s Executive Vice President, Creative Group and customer marketing, supplied us an in-depth conference as to the way they obtained over 45,000 brand brand brand new Facebook fans as the end of September by beginning the “Ditch or Date” Twitter software to show fans that possibly the worst times might have an ending that is delighted. Through the application form, developed employing their agency Attention, they crowd sourced over 10,000 ditch or date votes across 1,0000 tales from fans about their dates which can be terrible.

Lost Remote: that that was your path of television that is social ‘Tough Love’?

Nigel Cox-Hagan: Facebook, particularly over the last couple of years has exploded to be an extremely platform that is prominent our branding and every thing during the period of the last a period that is long. We’ve gone from the single approach, a single VH1 Facebook experience to a multi-faceted, multi-prong Facebook strategy.

2. Don’t Perpetuate A Double-Standard About Age and Gender

No, you don’t “have up to now a female two decades younger because ladies my age just wish to take a seat on a cruise ship and talk. ” Yes, i truly had been told that, whenever approached by a guy much more than me personally.

This mindset that ladies ought to be more youthful compared to the guy they truly are with, alongside being ableist, ageist, and fatphobic, is rooted within the assumption that is underlying lingering for males my age that area of the reasons why women can be here in the world is for the man’s pleasure — so she has to squeeze into his criteria of desirability.

This mindset has also an underlying assumption that much younger ladies are more desirable, and therefore the guy seems, that he must be with a much younger woman since he is entitled.

We distinctly keep in mind, even while a lady, presuming I would personally marry an adult guy, since news and television had been saturated with those pictures.

It was instilled in girls of my generation, when we’re able to comprehend the basic notion of wedding.